Google Ads
What Google Ads Should Actually Be
Google Ads is not “running ads”. It’s building a revenue engine on intent. When done right, it becomes a predictable acquisition system — not a monthly expense you hope pays off.
Most accounts underperform because they treat campaigns like a set-and-forget tool: broad keywords, generic ads, messy tracking, and no clear feedback loop between spend and real outcomes.
My job is to turn Google Ads into an operating system: structured, measurable, conversion-aware, and built to scale without losing control.
How I Approach Google Ads
I start with the fundamentals: your offer, your margins, your funnel, and the economics of acquisition. Without that, optimization becomes cosmetic — clicks go up, but profit doesn’t.
From there, I build a clean account structure that creates signal: clear intent segmentation, controlled budgets, and conversion data you can trust. Then we iterate systematically — not emotionally.
What I Build
Account & Campaign Architecture
- Intent-based campaign structure
- Keyword strategy (with control, not chaos)
- Negative keyword systems & query hygiene
- Budget allocation by business priority
Performance & Conversion Layer
- Conversion tracking you can trust
- Landing page alignment & offer clarity
- Ad testing frameworks (copy + angles)
- Optimization loops focused on ROI
What This Unlocks
Predictability
A system you can forecast. Not perfect certainty — but reliable direction and control.
Efficiency
Cleaner traffic, fewer wasted clicks, and a tighter link between spend and outcomes.
Scalability Without Collapse
An account that can grow in budget and complexity without becoming unmanageable.
Better Decisions
When tracking is clean and structure is deliberate, optimization stops being guesswork.
If you want ROI instead of “ad spend”, this is where it starts.